2016 Logo Design Trends & Inspiration

Based on the official 2016 logo trends report as compiled by Bill Gardner of LogoLounge, and the article from Jacob Cass, I am sharing brief overview of the ongoing logo trends for 2016.

Logo Trends of 2016 Summary

  • Simplification overall is a key trend
  • Uncomplicated san serif fonts are in and out are added details (gradients, serifs, etc)
  • Geometric shapes, especially the circle are taking center stage.
  • Emojis and symbols are playing an even bigger role in today’s society, and could even soon be considered a language.
  • Keywords on the rise: fitness, green, health, modern, clean, sans-serif, water, mountains, locator, pin, tea, non-profit, real estate, brewery, culture, museum, birds.
  • Keywords decreased: vintage, law, sports, baking, entertainment, video games, technology, food, ministry,
  • New styles taking center stage: Ombre, Circles, Half & Half, Linked, Stimming, Dog Eared, Corners, Line Dash, Off Shift, Curls, Pocket Shield, Slices, Letterblock, Benders, Bars,
  • Rising Trends: Spot Pics, Wide Logos, Tinker Toys, Filters, Dumbbells.

It is always advised to not just follow trends for trends sake. We got to know what is right for the client and design accordingly.

Ombre

Stepped color increments

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Circles

Unadulterated simplification in the form of a circle or a series of circles.

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Half & Half

Splitting colors into two for dimensional effect.

 

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Linked 

Gives depth & perspective by intertwining elements.

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Stimming

A never ending continuous loop.

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Dog Eared 

A container with a corner folded over or trimmed.

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Corners

Right angled corners either by themselves or to frame.

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Line Dash

Mono-lines combined with mono-lined dots or dashes to create texture and/or meaning.

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Off Shift

Offsetting letterforms out of alignment.

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Curls

Engaging curved visual shapes overlapping.

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Pocket Shield

A simplified shield shape with right angled corners at the base.

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Slices

Cross sectional perspective created with dimensional shapes.

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Benders

Ambiguously twisted shapes.

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Bars

Rhythm created with lines and/or bar shapes.

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Article source : http://justcreative.com/2016/05/23/2016-logo-design-trends-inspiration/